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Creators,

In 2024, LinkedIn is poised to revolutionize how professionals engage with content by introducing vertical video feeds.

But why should you care?

This new feature, inspired by the success of platforms like TikTok and Instagram, allows users to scroll through various video clips directly on LinkedIn seamlessly.

By emphasizing vertical video, LinkedIn is adapting to modern content consumption habits and providing a unique opportunity for creators and businesses to connect dynamically and engagingly with a professional audience.

At the current time of writing this newsletter, only 1% of LinkedIn users are content creators. 🤯

As more established creators from other platforms join LinkedIn, we can expect a significant surge in vertical video content, making it an essential tool for anyone looking to enhance their online presence and professional influence.

LinkedIn is an invaluable platform for generating traffic, sales, and clients as a content creator and online entrepreneur.

But most people never unlock its full potential - and for one key reason:

They lack consistency with their content.

You become just another drop in the social media ocean without a steady stream of engaging content.

In this edition, you will learn:

• How to stop overcomplicating LinkedIn content (and finally crush your content goals)

• The 3 must-have content types for a well-rounded LinkedIn strategy

• How to create a 8-week tailored LinkedIn content plan in 5 minutes with the Linked-Up Content Planner prompt

Lets. Crawl. In. 🦎

From Zero to Hero: How I’m Growing My Followers With An Automated AI Process

As someone who's built a thriving online business from scratch, I know firsthand how game-changing the right strategies can be.

After being completely burned out on creating content, I was determined to build a more automated process to double my content output while doing half as much work.

That's when I discovered the power of AI for content creation.

By leveraging AI tools and frameworks, I was able to:

• Create a week's worth of high-quality content in under 2 hours

• Grow my audience on autopilot while capturing and following up with leads automatically

• Automate and generate content that authentically resonates with my ideal audience, keeping them returning for more

My recent results were so encouraging that I knew I had to share my strategies with fellow content creators and entrepreneurs in a more community-based method.

And so, The AI Escape Community was born.

>>> Click here to get on our list for early access to The AI Escape Community so we can help you leverage AI and automation inside your business as a content creator.

How to stop overthinking your LinkedIn content (and reach your ideal customers)

I used to think crafting the perfect social media strategy required months of deep meditation in a remote village in Tibet.

But here's a lightbulb moment I had:

Often, you don’t lack strategy - you lack clarity and structure of topics.

You probably know your LinkedIn objectives already.

But you don’t know what to write or create content about to reach your goals.

I decided to stop overthinking my social media content and instead settle for writing content that solves my target customers’ problems.

It’s the bell curve meme:

And 99.99% are overcomplicating it like this.

I believe inconsistent posting comes from a lack of content clarity:

We make it ridiculously hard for ourselves to do a not-so-hard thing (writing) by not having clarity about our strategy, brand, and content plan.

That’s why, in today’s newsletter, we’ll quickly assemble a content calendar for you to follow through so that you reach your content posting goals and get a taste of the sweet nectar of qualified customers for your products and services.

You only need to be aware of 3 content types:

How to create an 8-week LinkedIn content plan in 5 minutes with the Linked-Up Content Planner Prompt

This prompt drafts a 60-day content plan for you and does tailored customer research:

I'd like you to develop a 8-week LinkedIn content plan for me with a balance of Growth, Knowledge, and Authority content.

For context, [INSERT CONTEXT]

I sell: [EXPLAIN WHAT YOU SELL]

My target audience is: [INSERT YOUR TARGET AUDIENCE]

Here are the content types explained:

Growth content attracts new eyes and potential leads by providing value quickly. It solves common problems and provides 'hacks/tips'.

Knowledge content teaches specialized information to build relationships and trust. It educates on specific topics relevant to ideal customers.

Authority content proves expertise and ability to get results. It uses social proof like case studies, stats, testimonials.

Now, do this:

1) Research my target customer. Output a table with my target customers' top 10 desires related to my industry, top 10 dreams they want to achieve, their top 10 fears holding them back, and their top 10 frustrations with status quo. Provide all of these in a shared table

2)  With those inputs, develop a month-long LinkedIn content plan for me with 10 posts per week, broken down as follows:

3 Growth content ideas addressing common frustrations
4 Knowledge content ideas addressing desires and dreams
3 Authority content ideas addressing fears and providing social proof

Make sure the content ideas speak directly to resolving the target audience’s pain points and helping them achieve their goals. Show how my product/service is the solution.

The content ideas should bridge the target customers' desires, dreams, fears, and frustrations and the solution the user has

For each week, provide a brief title and description for each post so I understand what it is about. Format it as a table with columns for Week 1, Week 2, Week 3, Week 4 and rows for each day."

HOW TO USE THE TAILORED LINKEDIN CONTENT PLANNER PROMPT

1. Fill in the [INSERT CONTEXT] placeholder with context about yourself and who you are.

   Example:

   “I am an Online Entrepreneur, Digital Marketer, and Content creator, and I write a publication called "The Creator Report" I post content on TikTok, Instagram, YouTube, Facebook, and LinkedIn and have a community full of AI-driven Content Creators and Online Entrepreneurs and publish a newsletter once a week. All my content is about how Content Creators can use AI to streamline their business, work faster, create targeted content, and make more money. I commonly talk about different ways to use ChatGPT, but I also introduce Content Creators to other helpful AI tools and automation built into them. My content aims to attract as many AI-interested Content Creators (or aspiring Content Creators) as possible. I want to be the world's best resource for them. I don't know how to code, but I'm fairly skilled at marketing, writing, and content creation. In the past, I was a military officer and took many educational resources to learn about digital marketing and content creation skills. Also, I don't take myself too seriously.”

2. Fill in the [EXPLAIN WHAT YOU SELL] placeholder with a brief description of your offer.

   Example:

   “Digital products and a membership to a private community that help Content Creators and Online Entrepreneurs use AI to build an audience faster and create digital assets faster. I also monetize my newsletter.”

3. Fill in the [INSERT YOUR TARGET AUDIENCE] placeholder with your target audience. (If you’ve done the AI Audience Accelerator, write /audience to use your pre-written audience context)

   Example:

   “Content Creators and Online Entrepreneurs”

WHAT YOU LEARNED TODAY

• How to stop overcomplicating LinkedIn content (and finally reach your goals)

• The 3 must-have content types for a well-rounded LinkedIn strategy

• How to create a 2-month tailored LinkedIn content plan in 5 minutes with the Linked Up content planner prompt