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Welcome back Creators,

After 6+ years in the digital marketing space, the biggest reason I have seen that content creators aren’t capturing as many leads as they want is because they haven’t spent enough time educating their audience.

Today, you’ll learn:

• Why marketing in 2024 makes educating your customers an absolute must if you want to build a large email list

• How to use the “Edutainer” prompt to outline your first educational content resource

• How to expand this outline into an educational resource of your choice

• How to create the three most common types of educational resources (and why they convert like gangbusters)

If you implement it, this issue of the Creator Report is perhaps the most value-packed edition EVER.

Let’s crawl on in, shall we? 🦎

From Zero to Hero: How I’m Growing My Followers With An Automated AI Process

As someone who's built a thriving online business from scratch, I know firsthand how game-changing the right strategies can be.

After becoming completely burned out on creating content, I was determined to build a more automated process to double my content output while doing half as much work.

That's when I discovered the power of AI for content creation.

By leveraging AI tools and frameworks, I was able to:

• Create a week's worth of high-quality content in under 2 hours

• Grow my audience on autopilot while capturing and following up with leads automatically

• Automate and generate content that authentically resonates with my ideal audience, keeping them returning for more

My recent results were so encouraging that I knew I had to share my strategies with fellow content creators and entrepreneurs in a more community-based method.

And so, The AI Escape Community was born.

>>> Click here to get on our list for early access to The AI Escape Community so we can help you leverage AI and automation inside your business as a content creator.

Why content marketing in 2024 makes “Edutaining” your customers a necessity

To understand why educating your prospects is so vital, we gotta take about three steps back and dive into some digital marketing history for a second:

Back then, most companies ran various ads and hoped people would buy.

Marketing strategies have exponentially grown more competitive since then.

Before the internet, business owners could be like:

“Trust me, bro, our product is the best in the market.”

Before the internet, customers didn’t have any way to access information about competitors easily.

The internet changed that.

Now, customers have 24/7 access to any information, so they research a LOT before purchasing.

Think about the last major purchase you made…

This is why educating your customers is job #1:

Every purchase starts with some information-gathering to find the best alternative.

You google: “buy purple pajamas” and compare different brands and prices.

Your prospects do the same for your services.

If you’re selling web design services…

…your prospects will skim Google, YouTube, Twitter, LinkedIn, TikTok, and more channels to find their desired answers.

This is where you need to create educational content to reach them your hand:

➡️ Show them what makes a great website…

➡️ Show them the mistakes they’re making…

➡️ Show them how their website could be better…

When you educate your prospects like this, you build trust and show expertise.

But what’s far worse…

If you DON’T educate your prospects specifically about their problem and your products, your competition undoubtedly will.

And then your prospects will buy from your competition instead of you…

💩

…because they already have consumed content from (and trust) them.

This is why educating (with a twist of entertainment to keep their short attention span) your prospects is so important:

Educating your prospects builds trust before purchasing, making you the first option when they are ready to buy.

One easy way to build education into your sales funnel is to create an educational lead magnet for your prospects.

Examples of educational lead magnets are:

• A video tutorial

• An ebook

• An educational email course

• A checklist

• A five day challenge course

etc.

I predict that customers will demand higher standards over time, and the companies that can give away the most value for free upfront will win in this race for cheap, quality information (look at Alex Hormozi).

Here’s a prompt you can use to outline your first educational resource to educate your audience and future clients:

How to use the “Edutainer” prompt to outline your first educational/entertainment resource:

The Edutainer prompt creates a 5-part outline for an educational resource.

You can then turn this outline into ANY educational resource of your choice:

I need you to create an outline for a 5-part educational  course called "[NAME]"

For context, [INSERT CONTEXT]

Your output should be formatted like this:

# NAME OF THE EMAIL COURSE

## PART 1 OF THE COURSE 

### Idea 1
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 2
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 3
- Sub point 1
- Sub point 2
- Sub point 3

## PART 2 OF THE COURSE 

### Idea 1
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 2
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 3
- Sub point 1
- Sub point 2
- Sub point 3

## PART 3 OF THE COURSE 

### Idea 1
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 2
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 3
- Sub point 1
- Sub point 2
- Sub point 3

## PART 4 OF THE COURSE 

### Idea 1
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 2
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 3
- Sub point 1
- Sub point 2
- Sub point 3

## PART 5 OF THE COURSE 

### Idea 1
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 2
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 3
- Sub point 1
- Sub point 2
- Sub point 3
——

Every PART should be a headline for the respective part

Every Idea is one Heading inside that PART

Every Sub point is supportive of the above idea

HOW TO USE THE “EDUTAINER” PROMPT

1. Fill in the [NAME] placeholder with a headline for your educational resource (more on this later in the email)

Name examples:

“The 5 biggest AI automation mistakes solopreneurs make (and how to solve them).”

“5 steps digital marketers can follow to educate their audience and double their leads.”

2. Fill in the [INSERT CONTEXT] placeholder with as much context as possible about your business

For example:

What do you sell?

What is your target audience? What are their problems?

What is your tone of voice?

WHAT YOU LEARNED TODAY

• Why marketing in 2024 makes educating your customers a necessity

• How to use the “Edutainer” prompt to outline your first educational resource

• How to expand this outline into an educational resource of your choice

• How to create the 3 most common types of educational resources (and why they’re so effective)