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🦎 How MCP + Claude Can Automate Your Content Workflow (Save 500+ Hours a Year)

Stop wasting hours copy-pasta'ing between tools—discover how Claude with MCP can turn Notion, TikTok, or YouTube into an automated content engine in just 15 minutes

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Hey there, Creator!

A few weeks ago, I was staring at 34 browser tabs (don’t judge…). Claude in one. Notion in another. Multiple pages of Google Docs somewhere else. Absolute madness.

Copy, pasta between tabs like Tom Cruise in Minority Report.

I was frequently getting lost trying to find ideas, thread posts, TikTok posts, or insights in the depths of my so called “productivity tools”.

Ask Claude something brilliant, then spend 15 minutes shuffling the answer across my tools like an idiot living in 1993.

In a recent viral TikTok video, I saw people raving about this “MCP” thing that was supposed to fix it.

The creator made it sound simple: just connect Claude to your tools, no more tool switching (sounds so easy, right?)

But the tutorials? Pure developer speak.

I rage-quit after an hour.

Destroyer Rage GIF by A1 eSports

MCP this, MCP that. What the hell does it even supposed to mean?

Fast forward to last week. Under a time crunch with competing tasks.

I'm thinking about all the time I waste switching around between Claude and my poorly organized tools.

Just that feeling that things could be so much more effiicent with my daily workflow.

The math hit me hard: 10+ hours a week on digital busywork realated to my clients and my own’s content creation.

That's 500+ hours a year of my life I'll never get back.

So, with some reluctancy, I gave this magical MCP one more shot. 30 minutes later, Claude was creating Notion pages, analyzing posts, and organizing my content.

Automatically.

What in the actual F.

No more copy-pasta marathons .

Claude can and will organize your messy docs better than you ever could.

Scrape any website, TikTok or YouTube video in seconds.

Your ideas get saved automatically (never lose another brilliant 1 AM thought)

The setup is actually simple once someone shows you in human language.

It suddenly turns AI into your operating system.

I didn’t plan on writing about this topic but it already helping me so much that I had to share how to set it up with you:

Let's. Crawl. In. 🦎

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What MCP actually does (without being techy)

MCP stands for Model Context Protocol.

But honestly? Who cares what it stands for.

Here's what it actually does:

It lets Claude control your tools directly. No more being the middleman. Claude just does it itself.

The uncomfortable plot twist: I realized I was the bottleneck

Here's the real truth I had to accept: A machine will always be better at using my tools than I am.

My content library proved it. 1,000+ posts scattered across random pages. Video, image, text, and audio. Pure chaos at a maximum.

After connecting a MCP, I typed this:

"Find all my posts about making money online in my short form video bank, analyze which ones performed best, and create 4 new content ideas based on what worked."

45 seconds later: Claude had found every relevant post, spotted the patterns, and created a perfectly formatted page with fresh content ideas.

I used to spend hours sifting though old posts. Another hour analyzing them. Now Claude does it better and faster than I ever could.

That's when it clicked: I wasn't bad at organization.

I was just... human.

And that was the bottleneck.

Here are the facts:

Claude will never get tired.

Never forgets where things go.

Never half-asses it because it's 2 AM.

Once I got over my ego and just let Claude handle the boring stuff, my content process went from hours to mere minutes.

The future isn't about competing with AI at tasks it's obviously better at. It's about stepping aside and letting it work.

What I'm doing with MCP now (that saves me hours)

Once you get this working, here are some examples of what becomes possible:

Content creation on autopilot: "Check my content library for posts about [topic], analyze the top performers, draft 10 new variations" → Fresh content in my voice, backed by data

Instant research: "Scrape this competitor's landing page (or social media page/content) and create a breakdown of their value props and pricing" → Competitive analysis in 30 seconds without leaving the Claude window

YouTube deep dives: "Get the transcript from [URL], extract key insights, and save the most relevant insights to my swipe file inside Notion" → Never manually copy timestamps again

Website intelligence: "Scrape the top 5 articles about [topic] and find patterns in what they're saying. cross check my short form SOPs and create 3 potential scripts" → Hours of research in minutes.

Each of these can and will eat up 60-120 minutes of manual work every single week. Now? One sentence and done.

example of me chatting to my MCP integrations

The wildest part is I'm probably using 5% of what's possible (I admit I am an absolute newbie). Every week I discover new ways to automate stuff I didn't even realize was stealing my time.

Enough talking, let’s focus on how to set it up for you too:

The simple way to set this up in 15 minutes

I know what you're thinking:

'This sounds way too technical for me.'"

That's what I thought too. But here's exactly what you need to get this set up:

  1. Claude Desktop app (not the web version)

  2. Node.js (just download and click install - like any normal app)

  3. Docker Desktop app

  4. A solid 15 minutes of focus

The Docker route

  • Download Docker Desktop, start it

  • Activate MCP Toolkit (Settings → Beta Features → Enable Docker MCP)

  • Go to Clients→ Connect Claude Desktop

  • Go to Servers → Connect with Notion (you need to create an integration for your notion account copy the Token to Docker and connect a Notion workspace)

  • Activate the Notion integration in docker

  • You should now be able to access your notion via Claude

  • if it DOESN’T work check the next manual route

The manual route

  • Go to T and create a new integration

  • Give it access to your workspace and copy your notion token

  • Allow all capabilities you want to (I use all of them)

  • Go to “Access” and chose which pages MCP should get access to (I use a dedicated MCP workspace for this)

  • Go to the Claude Toolbar → Settings → Developer

  • Click Edit Config

  • Open the file with Texteditor and add this code

{
  "mcpServers": {
    "notionApi": {
      "command": "npx",
      "args": ["-y", "@notionhq/notion-mcp-server"],
      "env": {
        "OPENAPI_MCP_HEADERS": "{\"Authorization\": \"Bearer ntn_****\", \"Notion-Version\": \"2022-06-28\" }"
      }
    }
  }
}
  • Paste into Claude and also paste our notion token and tell Claude to insert your notion token into the code (ntn_*** should be replaced with your unique Notion token)

  • Save the file and restart Claude

  • You should now be able to use Notion MCP

Pro tip: Start with ONE tool. Just connect Notion. Feel the magic. Then add more after you get more comfortable.

The next thing I added was the Apify MCP server.

Suddenly Claude could use TikTok scrapers, X scrapers, LinkedIn scrapers - basically any web scraping tool you can imagine.

There's also a whole ecosystem of tools hiding inside Docker you can activate with a few clicks.

As you can see, there is an unlimited amount of opportunity. The key is to just just start somewhere.

The early adopter advantage

I’ll be honest, MCP isn't perfect yet. It’s desktop only. Manual setup. Sometimes glitchy.

But that's kind of the point.

Right now, hardly anyone's using this. Most people see "15-minute setup" and close the tab.

Meanwhile, I'm saving hours every week. My content process is now automated and streamlined. My research happens in seconds instead of hours.

the eariler you adopt, the farther ahead of your competition you are

The tools are improving fast. What took me 10 hours to figure out 2 months ago now takes 30 minutes. In a few months it'll probably be even easier and faster.

But why wait?

Every week you postpone this is another week of copy-pasta marathons and manual busy work.

The setup is a one-time pain for ongoing gains. Like going to the gym - sucks for the first week, then becomes normal routine in your life.

Here’s the output it gave me based on the example inputs I wrote above:

Pretty incredible, right?

It suggests an ideal price and recommends improvements to the offer to support that premium price point.

I took some timee off this summer, just enjoying time with my family before the school year cranked back up.

But here's what I realized these past few weeks:

I genuinely love creating, and even more helping people solve problems.

The break was amazing, but I'm excited to get back into it.

Especially now that I'm diving in to learning more about social selling.

The difference?

This time I'm not going back to the old copy-paste grind. MCP changed the game for me.

Now I can create more while being much smarter about my time, so I can maximize the things that matter in my life, like my family.

That's the real win.

See you next Tuesday @ 10 am.🦎

~Jamar

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