🦎 How To Create A "Why" That Attracts Your Ideal Customer

designed by a founder who 10x'd his revenue by clarifying his "why"

Author

Jamar Jones
April 22, 2025

In partnership with

Hey there, Creator!

Ever wondered why some content creators and online entrepreneurs seem to magnetically attract success, while others struggle to get their message across?

There is a simple reason why two people can do the same thing and yet achieve widely different outcomes.

The answer often lies not in what they do, but in why they do it.

I learned this the hard way.

Bttf GIF by Back to the Future Trilogy

Back in 2022, I had invested over $ 5,000 in content and marketing coaching and was trying to get my online business off the ground.

I did everything the fastest-growing creators did… but it wasn’t working for me.

You may feel the same way right now.

It wasn’t until months after founding Digital Escape and my marketing agency in 2023 that I realized:

All this time, a simple truth had kept me from growing a brand:

It's not about what you do, but why you do it.

When it clicked, my revenue went brrrrrrrrr.

My “why” was that creators shouldn’t have to spend 15 hours a week to create content that fails, because I’d done that myself (and it sucked).

That “why” resonated so strongly with people that the course generated 10 times the revenue I expected.

Today, I want to help you unlock your why.

We’ll cover:

  • Why Starting With "Why" Unlocks Exponential Growth

  • How to discover your why in 5 Minutes with the D.R.E.A.M Framework

  • How to find your “Why”, clarify your business, and get more customers with WhyGPT

Let's. Crawl. In. 🦎

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Why Starting With Your "Why" Unlocks Exponential Growth

Big facts: if you wanna blow up your biz, you gotta nail your why.

Simon Sinek is the person to help you identify your “why”. His book, “Start with Why,” has sold over 1 million copies, and his YouTube video on the same topic has garnered 11 million views.

The idea is simple:

Inspire first by starting with why.

In other words, communicate the purpose, cause, or belief that drives you before explaining the what or how.

If you’re a tactical person like me, this may sound like philosophical BS at first.

But it makes all the difference in sales and positioning:

People may forget your offer, but they won't forget what you stand for.

For example, who would you rather buy from:

a) No Why: An automation agency that only does automation because they want to earn money

Or

b) Compelling Why: â€śI founded my automation agency because I saw so many inefficiencies in the bureaucracy of American tax filings that I wanted to alleviate Americans from this painful experience once and for all. That’s why I help American startups to automate their tax filing.”

Jokes aside…

…the second statement makes you feel like the agency does this because of a bigger purpose than money (which ironically helps them make more money).

The why is the story, the explanation, the context for everything you do.

It’s the one thing that’ll stick with people.

You know you’ve struck the right chord when people start to tell you they love you because they believe in your cause.

How to discover your why in 5 Minutes with the D.R.E.A.M Framework

The number 1 reason why most businesses don’t benefit from the “Start with Why” approach is that they can’t define their “Why”.

Don’t be one of them.

Assume your why is within you already - and follow my DREAM framework to get it on paper:

D - Discover Your Passions

Your passion holds clues about your purpose.

Ask yourself:

  • What do I love working on so much that I’d have no problem spending a Sunday afternoon with it?

For example:

My passion is helping content creators and online entrepreneurs leverage AI to grow businesses with less time and effort. Teaching people excites me.

R - Reveal Your Talents

Your talents highlight the unique value you can bring.

Consider:

  • What skills do your friends ask you to help them with?

  • Which skills have helped you make the most money?

For example:

I have an intuitive sense of how to communicate complex ideas in simple ways. I'm skilled at leveraging technology, such as AI, for business growth.

E - Envision Your Future

Your vision reveals your why.

If you knew you couldn’t fail, what would you focus on, and what impact would you make?

For example:

I would create a world where people from all backgrounds can access the knowledge and tools to build location-independent income streams and fulfilling lives.

A - Assess Your Values

Your values highlight what matters most.

What principles guide your moves?

For example:

Freedom, empowerment, transparency, and leverage guide my decisions and offerings.

M - Mold Your Why

Combine the previous steps into 1-2 sentences that capture your essence and impact only you can make.

For example:

I aim to leverage AI technology to empower underrepresented individuals with the skills and mindsets necessary to build location-independent incomes and lead fulfilling lives.

Then, USE it.

Your audience learns through repetition only.

Every content piece, profile, and website you have is valuable real estate to spread your why.

How to find your “Why”, clarify your business, and get more customers with our custom WhyGPT

WhyGPT is a GPT model that I trained to help you discover your “why” through an interactive journaling exercise.

How it works:

  • You start a conversation with WhyGPT

  • It walks you through the DREAM frameworks

  • Whenever you struggle, it will help you clarify

By using it, you’ll have a mentor who helps you draft your “Why” statement.

Here’s a sample chat of how I use it:

HOW TO USE WHYGPT:

1) Click this link to access WhyGPT

2) Start a conversation by clicking the pre-made prompt

3) Go through the journaling exercise

Pro tip: I love doing exercises like this while walking in the GPT app - activate the voice function and have a conversation with WhyGPT

WHAT YOU LEARNED TODAY

  • Why Starting With "Why" Unlocks Exponential Growth

  • How to discover your why in 5 Minutes with the D.R.E.A.M Framework

  • How to find your “Why”, clarify your business, and get more customers with WhyGPT

If your AI knows your "why" better than you do, maybe it's time for therapy.

Seriously, though, discovering your purpose doesn't have to be a source of existential dread, wrapped in TED talks. With Simon Sinek’s "Start With Why" now GPT-powered, at least your midlife crisis can be fully automated.

So go forth and AI-analyze your deeper meaning.

Worst-case scenario?

Your digital therapist gets famous before you do.

Best-case?

You finally stop asking random bartenders to define your life's purpose.

Until next time, keep your humor sharp, your "why" clearer, and your existential crises conveniently AI-assisted…

See you next Tuesday at 10:00 a.m. CST.🦎

~Jamar

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