Hey there, Creator!

Over the past six years, I've consistently driven massive online attention using a technique that has never let me down.

It just plain works.

It doesn’t even matter what niche you’re in.

Want the magic sauce?

It’s known as Trendjacking, Media-Jacking, or, more commonly, Newsjacking.

Think of it as hopping onto a plane that's already in mid-air, cruising at 35,000 ft., and steering it straight toward your brand with your unique perspective.

Here's the secret sauce:

The most irresistible content combines viral familiarity with a surprising twist.

Think of hit songs: they always feel fresh, yet comfortably recognizable. Completely original songs with zero references rarely become chart-toppers.

Viral content operates the exact same way.

But here's the catch—most people completely mess up newsjacking.

They:

• Chase every single trend (and look desperate)

• Show up too late (and get ignored)

• Mindlessly repost news without adding flavor

• Jump on stories unrelated to their expertise

• Attempt it manually and end up lost in endless scrolling

In this week’s newsletter, I’m sharing the exact two-prompt system I was taught to discover trend-worthy news and effortlessly craft content that feels authentically yours—capturing followers, eyeballs, and those sweet, sweet Benjamins.

And this isn't just for creators.

If your business thrives on attention (hint: every business does, leads = customers), this will instantly elevate your marketing game.

Let's. Crawl. In. 🦎

"Doing is the game. If you’re not doing, nothing is happening."

Gary Vaynerchuk

Why Newsjacking Via Social Media Works

Newsjacking isn’t just powerful on X—it crushes it across every major social media platform that has the potential for SEO and Google rankings.

These include YouTube, LinkedIn, Pinterest, Reddit, Facebook, TikTok, and even Medium.

Here’s why:

• Social media thrives on trending news.

• Platforms reward timely, engaging reactions.

• Controversy and curiosity are rocket fuel everywhere online.

As a busy creator and online entrepreneur, I refuse to spend hours doomscrolling and drowning in negativity. My lizard brain doesn’t need to panic every time the news says “crisis!”

This is where AI becomes your secret weapon.

Right now, everyone’s drowning the internet in bland, generic AI-generated fluff—and audiences are exhausted by it.

They’re craving authentic human takes on real-world events.

Whenever something big hits, thousands rush online, anxiously Googling, “What does this mean?”

That’s your moment.

Someone else already did the heavy lifting—creating a moment the world cares about. You slide in with your unique perspective or cleverly tie it back to your expertise.

But here’s the catch:

You’ve got about 6–12 hours from the moment news breaks until the crowd moves on.

Speed + Authenticity = Instant Visibility, Lasting Impact, and Viral Gold.

The Secret Psychology Behind Implementing Viral Newsjacking

Here's what's happening in people's brains when you Newsjack effectively:

1. Attention Arbitrage: Everyone's already paying attention to the story. You're just redirecting some of that attention to your perspective.

2. Authority Building: If you share perspectives on things, people will see you as an expert, even if they don't agree, they respect that you have an opinion.

3. Social Proof: When you're early with a smart take, others share your content to look informed themselves.

4. Emotional Activation: Breaking news triggers strong emotions. People engage more when they're emotionally activated.

5. Two Types of Newsjacking: You can either comment directly on what's happening, or use the viral story just as your hook and then pivot to your expertise.

Prime Examples:

• When a CEO's crazy work schedule goes viral → Pivot to burnout prevention if you're a wellness coach

• When a startup raises $50M → Use it to discuss bootstrapping vs. funding if you're a business advisor

• When a celebrity's morning routine goes viral → Discuss habit formation science if you're a productivity expert

You use what's already on people's radars to get them to stop scrolling, then redirect to your expertise.

Introducing: The Two-Prompt Newsjacker 5000 System

After half a decade of manually hunting for trending stories, I was burning an insane amount of hours every day just trying to find good angles.

Then, I read another newsletter that helped me crack the code with two specific AI prompts.

Now my research time has gone from hours to minutes.

I also learned from an AI automation private community how to integrate and automate these prompts into an n8n workflow. (For an amazing course and community for learning advanced automations - AIAUTOMATION.CC)

However, sharing the entire setup would turn this newsletter into a technical manual.

So here are the two core prompts I use:

I run the first one in Perplexity (real-time data is imperative), for the second one, I use Claude.

Here's how it works:

Prompt 1: The Story Snipe (Perplexity)

Find 8-10 specific, major news stories from the last 48 hours generating significant online buzz and mainstream coverage.

Focus on these categories:

- Breaking news (natural disasters, international conflicts)
- Politics (major legislation, policy changes, elections)
- Tech/AI (product launches, AI breakthroughs, startup funding)
- Entertainment (movie releases, celebrity news, industry changes)
- Sports (championships, athlete news, major trades)
- Science/Health (medical breakthroughs, research findings)

**Search Strategy:**

Run targeted searches for:

- "breaking news" viral trending last 48 hours
- "announced today" OR "launched yesterday" tech AI product
- celebrity scandal drama viral social media last 48 hours
- startup funding "raised" "announced" last 48 hours
- controversy policy legislation last 48 hours

**Story Criteria - Each story must have:**

- Specific event from the last 48 hours
- Named people, companies, or products involved
- Clear controversy, surprise, or viral element
- Active social media discussion with hashtags/trends
- Coverage by multiple reputable news sources
- High engagement potential (shareable, debate-worthy, meme-able)

**For Each Story, Provide:**

- **Story Number:** [1-10]
- **Category:** [Breaking News/Politics/Tech/Entertainment/Sports/Science]

- **Headline:** [Specific, descriptive title]
- **Date:** [When it happened]
- **Key Players:** [People, companies, products involved]
- **Viral Element:** [What's making it trend - controversy/surprise/impact]
- **Social Buzz:** [Platforms discussing it, hashtags, engagement level]
- **News Sources:** [Major outlets covering it]
- **Why It's Hot:** [Reason for viral potential]

Exclude: TikTok challenges, memes, niche topics without broad appeal.

Priority: 

Stories with maximum controversy and/or buzz, surprise factor, or meme potential that connect to business, tech, culture, or current events.

Prompt 2: The Angle Generator (For Claude)

Once you have your trending stories, this second prompt helps you find authentic angles that align with your brand.

It will ask you questions to define your niche and unique positioning.

As with all prompts, the more info you give, the better.

You are a viral content strategist and expert copywriter who specializes in newsjacking - taking trending topics and creating compelling content angles for creators in specific niches. 

You excel at:
- Identifying subtle connections between viral news and niche topics
- Creating contrarian takes that stand out from obvious commentary
- Writing attention-grabbing hooks that use trending topics as entry points
- Developing content angles that provide genuine value, not just trend-chasing
- Balancing viral appeal with authentic expertise

Your goal is to help creators leverage viral moments strategically while staying true to their unique positioning and providing real value to their audience.

---

I need you to help me find viral content angles for trending news stories. But first, I need to understand your unique positioning so I can give you authentic angles that actually fit your voice.

I'm going to ask you 5 quick questions, then provide personalized newsjacking angles based on your answers.

**QUESTION 1:** What's your main niche or area of expertise? (e.g., "AI entrepreneurship," "fitness for busy professionals," "personal finance," etc.)

Please answer this first question, and I'll ask the next one.

---

AFTER ALL 5 QUESTIONS ARE ANSWERED, USE THIS FRAMEWORK:

**TRENDING STORIES:**
[Paste the trending stories from the Story Hunter prompt here]

**FOR EACH TRENDING STORY:**

📰 **NEWS SUMMARY:**
- **What happened:** [2-3 sentences with key details]
- **Key players:** [People, companies involved]
- **Why it's trending:** [Controversy, surprise, impact]
- **Social buzz:** [Where it's discussed, hashtags]

🎯 **ANGLE 1:**
- **My Position:** [How this connects to their worldview]
- **📊 VIRAL POTENTIAL:** X/10
- **🎯 STRATEGIC DIRECTION:** [High-level content approach]
- **💡 CONTENT ANGLE:** [Specific perspective to take]
- **⚡ HOOK CONCEPT:** [Opening line approach]
- **🔥 WHY THIS HITS:** [Why it aligns with their voice]

🎯 **ANGLE 2:**
- **My Position:** [Different aspect of their viewpoint]
- **📊 VIRAL POTENTIAL:** X/10
- **🎯 STRATEGIC DIRECTION:** [Alternative approach]
- **💡 CONTENT ANGLE:** [Second perspective option]
- **⚡ HOOK CONCEPT:** [Different hook style]
- **🔥 WHY THIS HITS:** [Audience connection]

🎯 **ANGLE 3:**
- **My Position:** [Most contrarian/provocative take based on their style]
- **📊 VIRAL POTENTIAL:** X/10
- **🎯 STRATEGIC DIRECTION:** [Bold approach]
- **💡 CONTENT ANGLE:** [Most provocative angle]
- **⚡ HOOK CONCEPT:** [Attention-grabbing opener]
- **🔥 WHY THIS HITS:** [Why this feels authentic to them]

**AUTHENTICITY RULES:**
- Only suggest angles that genuinely connect to their expertise
- Match their typical controversy level and tone
- If no authentic angle exists, write "NO AUTHENTIC ANGLE"
- Focus on strategic directions, not finished content
- Use plain, direct language - no jargon

**MINIMUM OUTPUT:** 5+ news stories, each with 3 strategic angles grounded in their authentic voice.

**THE 5 QUESTIONS TO ASK ONE BY ONE:**
1. What's your main niche or area of expertise?
2. What's your unique positioning or angle within that niche?
3. How would you describe your brand voice and communication style?
4. What are your core themes - what do you typically talk about?
5. Who is your target audience?