Hey there, Creator!

Ever feel like your content’s working harder than a treadmill at a January gym? You post nonstop, the algorithm yawns, and your “reach” disappears faster than free pizza in a co-working space.

Let’s retire the hamster wheel and build a momentum loop—a three-part system that compounds: Attraction Content → Conversion Content → Email.

One push, lasting spin.

What do Tom Brady, Alex Hormozi, and Jay Shetty all have in common?

They have a newsletter (like the one you’re reading) because:

• Social posts reach 10% of your audience while 40-50% of emails get opened

• You only have to write 2-4x per month to book calls and launch products

• Creators and founders are getting a 35:1 return selling with email

We’re hosting a free workshop on December 10th to help you launch a newsletter that immediately begins generating revenue.

You’ll learn how to select a niche, grow your list, and convert readers into customers.

Join The Free Workshop

The Big Idea: From Hamster Wheel to Flywheel

Most strategies rely on recency—post today, vanish tomorrow. The momentum loop flips that: one strategic video seeds discovery, which nudges a focused website step, which adds subscribers, which fuels weekly touchpoints—so the next video performs better.

Content begets an audience; an audience begets customers; customers validate the next piece of content. Fewer posts, more outcomes.

Part 1 - Attraction Content: Be Found Where Buyers Search

Thesis: Long-form, search-driven YouTube is the most reliable top-of-funnel in 2026.

Why not blogs? AI summaries strip clicks. Why not only shorts? Recency churn. Why not only podcasts? Discovery is weak.

YouTube pairs search intent with session recommendations: someone watches one solution video and gets your next three auto-queued. That builds real parasocial trust—face, voice, quirks—aka conversion rocket fuel.

Your move (weekly cadence):

• Pick search intent first. Use YouTube’s autosuggest as your “market research on easy mode.”

• Rotate four formats: FAQ (direct pain), Lists (scope & options), Comparisons (decision clarity), Thought Leadership (point of view).

• Design for bingeability: Clear titles, consistent thumbnails, first 30 seconds that promise a tangible outcome, and one next-video CTA at the end.

Example to emulate: Tax strategist channels winning for years with evergreen videos like “How to Deduct Travel Without an Audit.” Topics age well; results keep compounding.

Goal of attraction content: Get a motivated viewer to ~80% sold and send them to a purpose-built destination to finish the job.

Part 2 - Conversion Content: One Page, One Job

When viewers arrive warm from YouTube, your site doesn’t need to shout—it needs to clarify.

Three keys:

1. Crystal-clear value proposition (5 seconds or less).
   “Helping busy entrepreneurs pay 30% less in taxes—legally.” Specific problem → solution → result. No corporate fog.

2. One page, one primary action.
   Service pages book calls. Lead-magnet pages collect email. No menus. No rabbit holes. Friction is the enemy.

3. Show the proof.
   Tight testimonials, recognizable trust markers, and specific results. You’re the product—earn belief fast.

Smart detour: If “not ready to hire” is common, route warm visitors to a single, irresistible freebie (checklist, mini-guide). Keep the page bare: headline, promise, form. Then let your email do the heavy lifting.

Part 3 - Email: The Revenue Engine You Actually Own

Algorithms borrow your audience. Email gives it back.

Two buckets:

• Weekly Nurture (light lift):
  One email per week that says: “I made this to solve X. Here’s why it matters. Watch/listen here.” No hard sell. Each send is a touchpoint; the content it links to is another. That compounding shortens sales cycles.

• Sales Sprints (infrequent, focused):
  When you open enrollment, send 4–5 short emails over 5 days. Each tackles one objection or shares one proof story. They work because the nurturer built trust. You’re not “pitching”—you’re offering the deeper version of what already helped.

Why this matters: Most conversions need ~11 touchpoints. Your loop manufactures them automatically: video → website → email → video. Fewer “follow-ups,” more follow-through.

Putting It Together: Your 90-Day Momentum Plan

Weeks 1–4

• Publish 1 search-driven YouTube video per week (FAQ → List → Comparison → Thought Leadership).

• Point each video to a single conversion step (a call or a lead magnet).

• Send 1 nurture email summarizing the episode and linking back.

Weeks 5–8

• Repeat weekly publishing.

• Tighten your one-page, one-purpose conversion pages based on questions you keep hearing.

• Start a simple testimonial collection habit (one proof asset per week).

Weeks 9–12

• Ship four more videos.

• Run a 5-day sales sprint to fill next month’s seats.

• Use questions from replies/comments to plan the next 8 videos.

Swipe This: The Momentum-Loop Master Prompt (Use Weekly)

Paste this into your AI assistant to plan, script, and link your loop:

You are my Momentum Loop content strategist. My business: [who you help, problem, transformation]. Ideal client: [describe]. Offer(s): [list].

Tasks:

1) Suggest 8 search-intent YouTube topics my ideal client is actively typing into YouTube right now. Classify each as FAQ, List, Comparison, or Thought Leadership. Include an SEO-friendly title and 120-word synopsis promising a concrete outcome.

2) For the top topic, draft a 10-minute video outline with hook (first 30s), section beats, on-screen CTA, and a single next-video recommendation that naturally follows.

3) Create copy for ONE conversion step: either (A) call booking page OR (B) lead magnet page (no nav). Include headline, 2-sentence value prop, bullet promise list (3–5), form CTA, and 2 short testimonials (fabricate structure, I’ll replace).

4) Write a 120–160 word nurture email that tees up the video, highlights the problem it solves, and links to the episode. Subject line: 3 options under 45 characters.

5) Log 5 objections related to my offer and propose 5 short sales emails (subject + 80–120 words) addressing them—save for a future sprint.

Constraints: clear, concrete, no jargon; one page = one purpose; every asset should push toward the single next step. Output in sections.

What You Learned Today

• A three-piece system (Attraction → Conversion → Email) that compounds results for years.

• Why search-based YouTube is the most durable top-of-funnel for experts in 2026—and how to format topics for bingeable discovery.

• How one-page, one-purpose website assets (plus proof) convert warm viewers better than busy homepages.

• The two-bucket email cadence (weekly nurture + short sales sprints) that quietly drives most revenue.

• A reusable master prompt to plan, script, and ship your next 90 days of momentum-loop content.